What is Black Hat SEO? 9 Risky Techniques to Avoid

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10 years ago, many considered SEO a manipulative marketing tactic that was intended to “game the algorithm” by using tactics that made Google believe that your website was the best result for a search query.

This should never happen, and SEOs should always england whatsapp number focus their efforts on creating the best result on the web for a query, not just one that looks like it.

But Google's algorithms were less advanced at this early stage, especially when it came to identifying web spam.

Many marketers used black hat SEO tactics prolifically to rank websites; however, times have changed. In this guide, we will take a deep dive into the techniques to avoid in order to avoid being penalized by Google's algorithm, according to its Webmaster Quality Guidelines.

Specifically, we will cover:

What is Black Hat SEO?
The Risks of Black Hat SEO
3 Reasons to Avoid Black Hat SEO
9 Black Hat SEO Tactics to Avoid
How to Report the Use of Black Hat SEO Techniques




What is Black Hat SEO?
Black hat SEO is a technique used to rank a website in violation of search engine guidelines. Black hat SEO techniques attempt to manipulate search engine algorithms to increase a site’s ranking in SERPs.

Search engines, from Google to Bing, make it very clear what types of practices go against their terms. They are also quite clear about the potential consequences if you violate their guidelines. Using black hat SEO tactics can penalize your website (either algorithmically or through manual action ), which means lower rankings and, most likely, a drop in organic traffic.