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2. Automatically generated/duplicate content

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发表于 2024-12-18 16:34:03 | 显示全部楼层 |阅读模式
Creating quality content is not easy, but the fact remains that it is one of the three main Google ranking factors .

A common black hat technique is to automatically generate content to rank for a large number of keywords without actually creating useful, unique content. An example would be a multitude of local pages created with the same content, only changing the name of the location.

Make sure you take the time to create SEO-friendly filipinas telegram content to avoid problems caused by low-quality or duplicate pages.

3. Hidden text
The hidden text technique involves using text that is the same color as the background, placed off-screen or behind an image, intentionally using CSS to prevent users from seeing it. Another trick is using a font size of zero. This trick was sometimes used to stuff keywords into the page; many marketers would provide long lists of keywords they wanted their content to rank for in the SERPs.

What we are talking about here is a clear attempt to hide text completely, and it does not apply to text that is in an accordion, in tabs, or dynamically loaded using JavaScript. We do not recommend adding hidden text to your pages at all. Search engine crawlers are much more sophisticated today than they used to be and will quickly detect if you are trying to stuff a page with keywords.

4. Doorway/Gateway Pages
Creating pages to target specific search queries with content intended to act as a funnel to a page is considered a violation of Google's guidelines. These types of pages are known as doorways or gateways.

Every piece of content on your site should have a specific purpose, and you shouldn’t create pages in an attempt to rank for keywords that aren’t entirely relevant.



Included:

Creating pages to target geo-targeted keywords in locations where your business doesn’t have a physical presence, driving users to a single page.
Pages created solely to rank for search queries rather than to meet a user's needs.
Create content for humans, not search engines.

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