12 SEO Trends You Should Know for 2021

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Search Engine Optimization (SEO) is an effective way to attract consumers to your online platforms if you do it right. SEO is constantly evolving, and staying up to date with Google’s latest updates can be a challenge. However, it’s worth it: Typically, 70% to 80% of users focus solely on organic results and ignore paid ads. Additionally, about 28% of these searches result in a purchase.

Top-notch SEO performance requires attention to many free email database lists south africa metrics, including traffic, backlinks, and social shares, to name a few. This article is intended to be a guide to the most relevant and up-to-date search engine optimization trends, so you can prepare your 2021 SEO strategy in a timely manner. Here are the 12 SEO trends to watch in 2021:

1. Artificial Intelligence Will Play a Bigger Role in SEO

2. Voice search will impact search queries

3. Mobile optimization will impact your search rankings

4. Content that meets Google's EAT principle will rank higher

5. Long form content will help improve rankings

6. Featured Snippets will become more relevant

7. Predictive search is set to improve

8. An effective SEO strategy should include videos

9. Image optimization will play a bigger role in search

10. Semantically related keywords will have greater importance

11. Local search listings will play a bigger role in SEO strategies

12. Data and analytics will have to become your priority if you want to stay at the top of the rankings

1. Artificial Intelligence Will Play a Bigger Role in SEO
Artificial intelligence (AI) is changing the way people interact with online content. Of particular note is Google's AI algorithm. Unveiled a few years ago, this algorithm, called RankBrain, plays a major role in Google's ranking factors for search engine results pages (SERPs).



Greg Corrado , a senior scientist at Google who helped develop RankBrain, highlighted the tool’s unique learning ability: “The other signals are all based on discoveries and insights that happened during the retrieval of information, but there’s no learning.” This presumably means that RankBrain will only get better over time, making AI a major SEO trend to watch.

So, the big question is: How do you optimize your SEO for RankBrain? While the search engine giant doesn’t share specifics, experts believe that user experience signals are the primary determining factor. These could include everything from click-through rates to time on page. You want to attract and engage readers with useful, well-organized content. An on-page SEO audit tool can help you gauge the strength of your pages based on things like readability, backlinks, and more.