5 clear signs that you are losing money

hoymonty2

Thinking about the marketing and sales relationship in your business has always been important. Now, it has become even more prevalent, as all companies compete for the scarcest commodity of all: public attention. In this text, I have separated 5 lessons that are very common in Marketing and Sales for small and medium-sized businesses. They deal with problems that are responsible for causing companies to lose pace and stop growing. 1- Not knowing how to monitor Marketing and Sales metrics A very common problem in small and medium-sized companies has to do with the fact that managers or entrepreneurs do not closely monitor fundamental business metrics. And this is true for all sectors of a company, not just marketing and sales and varies from business to business.

Let's talk about Digital Marketing , which is increasingly phone database the focus of the market. It is not uncommon to see companies that do not know exactly how many leads (potential contacts) they generate monthly. These companies invest in paid traffic tools such as Facebook, Instagram and Google Adwords (most common), but at the end of the month they don't know exactly how many leads these investments brought. That's a quick way to lose money. marketing and sales metrics It is not uncommon to see medium-sized service companies with revenues in the tens of millions of reais that do not control this basic number.



Certainly, the management of this company knows that there is a return on investment, but not how many leads come in monthly nor which traffic sources are generating the best return. But let's not focus on the extremes. Let's talk about some basic marketing and sales metrics that you should monitor in your business if you don't want to lose yourself in investments in marketing and sales: Audience: How much traffic are you able to bring to your business monthly? Can you visualize an evolution over time? What part of this traffic comes organically and what part comes from paid traffic? CPL (Cost per Lead): How much does it cost you to get a lead interested in your business/product/service? CPA (Cost per Acquisition): What is the cost for you to obtain a sale (e-commerce) or acquire a new customer service company.